hi, it’s me 👋🏻
I’m Lilly, Principal Product Designer at Zocdoc, based in Manhattan, New York.
Principal Product Designer at Zocdoc | Expert in Driving Measurable Impact & Connecting Users to Core Product Value | Grounded in User-Centered Design | Empathizing Through Humor :)
Previously Growth Product Design Manager at WeightWatchers.
Resetting the app from a web extension to a native, app-first experience.
Led the Home Tab redesign and the information architecture reset — consolidating five tabs to four, redesigning Recently Booked Doctors, and helping ship 38 features with zero major production bugs.
Principal Product Designer, Zocdoc
Featured Work
Below are examples of my individual contributions in past roles, including Product Design Manager, Growth, WeightWatchers, Senior Product Designer, Growth & eComm, BODI, and Founding Product Designer, Ongo.
WeightWatchers’ Health Assessment
Increased conversions by 20% and made it easier to pick the right weight-loss plan.
Massive drop off had resulted in a 20% completion rate for our health assessment and product recommendation funnel. We needed to improve personalization and trust to drive sign-ups.
WeightWatchers’ Cancellation Funnel
Leveraged AI, decreased churn and drove a 300% increase in retained revenue.
Cancellations were rising as subscription lengths increased. We needed a smarter way to prevent churn while simplifying the cancellation experience.
BODi
Drove subscriptions and add-on orders by creating a quick check-out flow and dynamic cart messaging.
Shipping costs were too high and users couldn’t add to upcoming shipments. We found a new way to drive add-on orders and new subscriptions with a simplified cart experience.
Ongo Science
Improved content discovery and increased engagement through preference setting and recommendations.
Users couldn’t find helpful articles or workout sessions for their specific training needs. We needed to guide users to following topics, adding interests and customizing their experience.
Remedy
Redesigned the first-user experience to improve activation and help users start their pain management journey.
Remedy needed to educate and inform new users about a drug-free approach to chronic pain management and get users into their first session, fast.
Curtsy
Responding to rapid user growth and optimizing Curtsy’s peer-to-peer fashion marketplace.
Helping users discover brands, items and sellers to make their first purchase.