Case Studies
and Previous Work
Below are examples of my individual contributions as a product designer and design leader in past roles, including Growth Design Manager, WeightWatchers, Senior Designer, BODI, and Product Designer, Ongo. For more examples of my work from freelance and consulting projects, please get in touch.
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WeightWatchers Product Recommendation Funnel
How a redesigned product recommendation quiz increased conversions by 20%
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WeightWatchers Churn Prevention
How a simplified cancel flow and AI-driven retention offers cut churn
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BODi
How a happy path to add-on orders drove subscriptions and improved customer loyalty.
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OngoLabs
How smart recommendations improved content discoverability and engagement.
